As part of my 8% body fat quest, I came across the idea of cold showers and brown fat through Tim Ferris' 4 Hour Body. Beyond the appeal of burning a few more grams of fat was the idea of returning to a simpler time where most everyone took cold showers (excepting those living close to hot springs). Naturally, the Spartans thought that hot baths were for absolute pansies, and that taking ice cold baths strengthened the body and spirit. Even James Bond made it a habit to turn the water cold for the latter part of his showers in Ian Fleming's novels.